Master Image SEO with Google Bard: A Step-by-Step Guide

If you're in the digital marketing space and keen on enhancing your website's SEO, you'll know the value of image optimization. In today's blog, we'll dive deep into the often-underestimated topic of image SEO, and how to use AI to effortlessly optimize your images.

Importance of Image SEO

When it comes to SEO, every detail matters, and that includes your images. Optimized images don't just make your site aesthetically appealing, they also impact:

1. Website Load Speed: Light image files contribute to faster site loading, which is a crucial SEO ranking factor.
2. Accessibility: Properly tagged images are more accessible, benefiting both users and SEO.
3. Search Engine Understanding: Descriptive tags and titles help search engines understand the content of your image, making it easier to rank.

If you are looking to learn more about image optimisation for SEO checkout this article that provides a comprehensive guide on general image optimisation techniques.

Key Components of Image SEO

Titles and Alt Tags

A descriptive filename and an accurate alt tag can significantly influence how search engines interpret your image. These are essential components for image SEO:

• Title: The filename should describe the image content. This is the text that search engines like Google will crawl to understand the image.
• Alt Tag: This is the text that will be read out by screen readers for the visually impaired, making your website more accessible. An optimized alt tag also gives search engines further context for indexing your image.

Automate Alt Tags with Google Bard

The struggle with creating multiple alt tags can be real. If you're grappling with creativity or efficiency issues, Google Bard comes to your rescue. This AI tool can help you generate highly-optimized alt tags with ease.

Step-by-Step Instructions

1. Upload Your Image: Navigate to Google Bard and upload the image you want to optimize.
2. Type the Prompt: In the message box, type a specific prompt that I'll provide below. Replace the keyword placeholder with your target keyword.
3. Generate Alt Tags: Hit enter and Google Bard should generate two SEO-friendly alt tags for you to embed into your image attributes.

PROMPT FOR BARD

I want you to write highly seo optimised ALT tag for the following image. When writing the alt tag please make sure to keep the following guidelines:

• The ALT tag should be between 100 and 125 characters long.
• The ALT tag should be descriptive and include the keywords that you are targeting.
• The ALT tag should be unique for each image.
• The ALT tag should not be promotional or salesy.

The targeting keyword is ‘[INSERT KEYWORD]’. ONLY place the keyword where its appropriate to do so.

Only give me the ALT tag. Do not give me any other explanation on how to formulate good alt tags. Just give me two options for alt tags following the requirements I gave you. Nothing else

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Please note, Google Bard currently doesn't support bulk uploads, but it's a quick fix for single images.

Wrapping Up

If you've got missing alt tags and are keen on leveraging AI to elevate your SEO game, this method is a fast and reliable solution.

For those looking to dive deeper into the world of AI-powered SEO, our upcoming masterclass will offer an exhaustive curriculum designed to make you a pro at it. We appreciate your patience as we work hard to make it the best learning experience for you.

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